Guest Blogger — Angelique Rewers, The Corporate Agent
I’ve always known that the power of meeting people face to face far surpasses anything that can be accomplished online.
In fact, in the early days of my business, my strategy for landing corporate clients revolved entirely around getting face-to-face with decision makers and building “trusted advisor” relationships.
Even as the years have gone on, and I’ve built my own 7-figure business, I’ve continued to experience first-hand that in-person opportunities — not online marketing — have been the critical driver to SOARING revenues and priceless relationships.
But I had no idea face-to-face marketing was as powerful as it is, until I picked up a copy of the book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace.
If you haven’t read this book yet, you need to. It was recently named, “The Best Marketing Book of the Year,” and is the winner of the American Marketing Association’s Berry-AMA prize.
One of the first shocking statistics that I gleaned from the book is that 90% of recommendations that lead to clients taking action happen offline, and more than 75% of clients either prefer or REQUIRE a face-to-face meeting before they make a big decision.
The biggest point made by the “The Face-to-Face Book,” however, is the compelling evidence that human beings are fundamentally wired to be social and are highly influenced by direct, in-person conversations.
Of course, this shouldn’t come as a shock to anyone. If you think about how YOU make decisions as to which people to buy services from — everything from coaching to branding to copywriting to even hiring members of your team, you can probably find significant evidence that the people you buy the most from, you did so after meeting them in person.
But what is shocking is that despite the shear power and influence of face-to-face interactions, so many entrepreneurs have fully gravitated toward online marketing and online social media. For far too many solo business owners, you practically have to peel their fingers away from their keyboards, pry them out of their office chairs and drag them to the airport in order to get them to be in the same room with the very people they are trying to sell to.
Quite frankly, it borders on insanity — because doing “it all” online or over the phone is a lot like trying to roll water up hill.
That’s why something I’ve been drilling into my consulting and coaching clients for years is that they can’t abandon personal conversations. Not only is it a source of tremendous competitive advantage for you — and something that will radically transform your business — but it’s also an advantage that a lot of other companies can’t compete with.
Join us next week as we share 5 Ways to Get Face-to-Face with Your Target Clients.
Known as The Corporate Agent, Angelique Rewers, ABC, APR, teaches micro business owners and solopreneurs around the world how to grow their small business by working with Big Business. Get her FREE CD and articles at www.TheCorporateAgent.com.